Crafts & Building Services
Website for tradespeople: get noticed when customers urgently need someone
Anyone looking for an electrician, plumber or master painter in Nuremberg, Fürth or Erlangen will start by searching on Google these days. If you don’t appear there, you won’t get any calls. I design websites for tradespeople that rank highly in local search results, build trust and, above all, make their phone number immediately visible.
What a tradesman’s website needs to offer
Customers aren’t looking for design. They’re looking for expertise, accessibility and a business they can walk straight into. Your website must convey exactly that: quickly, clearly and locally. Whether it’s an electrician in the Nuremberg area, a plumber in the Fürth district or a painting and decorating firm in Erlangen-Höchstadt, the website must be able to match users with the right service provider in a matter of seconds.
What no tradesman’s website should be without
- Overview of services: What do you offer, and what don’t you offer?
- Service area: Which towns and districts in the Nuremberg area do you cover?
- Telephone number: clickable, prominently displayed, including on mobile devices
- Reference images: Before and after, completed projects
- Customer reviews: ideally directly from Google
- Emergency contact: if you provide emergency services
SEO for craft businesses
- Local keywords: “Electrician Nuremberg”, “Plumber Fürth”, “Painter Erlangen”
- Google Business Profile: Opening hours, photos and reviews entered correctly
- Structured data: Google recognises your business as a local business
- Fast loading times, even on older smartphones
Not a big project, but still professional
Many craft businesses believe that a professional website is time-consuming and expensive. The opposite is often true: for a business with 5–7 service pages and a portfolio, we don’t need to undertake a major project. In 2–3 weeks, you’ll have a WordPress website that generates more enquiries than any advert. If you don’t want to handle the ongoing maintenance yourself, you can outsource it via a maintenance contract.
FAQ
Frequently asked questions from craft businesses
For the live performance
The proposal folder, leaflets and business cards are also all produced by the same supplier
For craft businesses, the first impression is often made directly at the customer’s home, not just online. A neat business card or an information leaflet detailing your services rounds off the professional image that your website already conveys.
- Flyers and leaflets with an overview of services
- Business cards & stationery
- Roll-up banners for trade fairs or open days
Customers talk about their experience of working with us
Crafted to a high standard:
★★★★★
Martin Engelhardt delivers exactly what I’m looking for. He’s always professional and solution-focused. Even when faced with difficult issues, he always has a solution at the ready. I can wholeheartedly recommend Engelhardt Medien – a clear 5 stars * (Translated from German)
Bernhard Schmidt
Schmidt Pedelec and More GmbH
★★★★★
As an SEM agency, we regularly undertake WordPress projects such as content optimisation, website relaunches and landing page optimisation. Engelhardt Medien has been supporting us with these for several years now. But Mr Engelhardt also excels in media design! Our clients are satisfied and the service is impeccable. We would definitely recommend them!!! (Translated from German)
Andreas Karasek
SEM Consultant
★★★★★
Excellent collaboration on the development of my WordPress-based corporate website. They recommended and directly integrated the right add-ons and ensured a cost-conscious implementation (avoiding unnecessary WordPress licenses or subscriptions), all while delivering a great design. Efficient project collaboration—I would gladly work with them again anytime.
Thomas Uhlmann
Uhlmann Management Beratung GmbH, Schweiz
Tradespeople without a website or with an outdated one?
In a brief conversation, we clarify what is realistic for your project and the costs you can expect. Direct, transparent, and without agency markups or unnecessary intermediaries.
