Graphic Design & Logo: Corporate identity for your business in Nuremberg

I usually develop 2–3 design concepts. Once a concept has been selected, I carry out several rounds of revisions until the final logo is complete.

SVG, EPS, PNG (transparent, coloured, white, black) or PDF. Everything you need for the web, print and printers, in all standard formats.

Developing a new logo typically starts at around 300–400 euros, depending on the scope, requirements, and desired level of detail. This includes the creation of a custom design, the consultation process, and the final logo files for web and print.

A complete corporate identity package, including a colour scheme, typography and examples of use, is available from around 800 to 1,000 euros, depending on the scope of the project.

After a brief conversation, you will receive a free, no-obligation quote tailored to your project.

Yes, that’s possible too. A logo refresh is often more effective than a complete redesign, as brand recognition is retained whilst the look and feel is given a more modern feel. It does, of course, depend on your logo.

AI logos often look generic. The reason is obvious: image generators such as Midjourney or Adobe Firefly are trained on millions of existing designs. What emerges may, at first glance, seem to reflect your company’s style, but in reality it is a statistical average of everything the AI has ever seen.

Added to this are tangible technical shortcomings: AI generators produce raster images (JPG, PNG), not a clean vector format. For a professional logo, however, you need a scalable SVG or EPS file: from a business card logo to a 3-metre-wide exhibition stand, always sharp, always identical. Raster exports fail when it comes to printing, if not before.

Another thing that’s missing: a consistent colour scheme. A logo is just the start. To use it on your website, in printed materials and on social media, you need precise colour values: Pantone for offset printing, CMYK for digital printing, and RGB and hex codes for the screen. AI doesn’t give you a colour scheme, just a cropped image.

The same applies to typefaces: Which typeface is it exactly? Is it licence-free? Does it work as a web font? An AI-generated image does not answer these questions. A graphic designer defines the primary and secondary typefaces and provides licence details at the same time.

AI is certainly a good starting point. However, to end up with a finished, legally compliant and print-ready logo that truly represents your company, you’ll still need an experienced designer.