Guidebook Design for Nowak Consulting – Print Design (DIN A5)

Customer

Nowak Consulting GmbH

Industry

Sales / Negotiation / Coaching

Services

• Print & Screen Design
• Layout & Typography
• PDF Optimization (Screen & Print)

Task description

Nowak Consulting wanted to consolidate its expertise in sales and negotiation into two professionally designed guides suitable for both digital distribution and print. The goal was to create two standalone publications: “Sales for Agencies” and “Negotiating with Confidence.”

Implementation

I developed a clear, reader-friendly layout in DIN A5 format, featuring structured typography, a consistent visual style and uniform chapter design. Both guides were produced with 40–50 pages each and delivered in two optimised PDF versions: one for on-screen viewing and one ready for printing, complete with crop marks.

Result

Two professional guides that position Falko Nowak as an expert in his field – suitable for use as a lead magnet, a sales tool and a printed handout at seminars.