Artificial Intelligence (AI) is changing the way websites are found and evaluated. AI systems such as ChatGPT, Perplexity, Claude, and Google’s AI summarizers read websites differently than traditional search engines—they understand context, relationships, and authorship. For website operators, this means that clear structures, precise text, and structured data (Schema.org) are becoming increasingly important. Those who make their websites readable by AI systems increase their chances of being mentioned in AI-generated responses—a growing source of traffic.
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